Women in the US constitute 10 and a half million business digging up to $2.4 trillion annual revenue. For every business started by a man in America, two are started by women and interestingly, majority of these entrepreneurs are moms!
For most of the moms, their new venture was not at all difficult rather it’s just a mere deviation from the former goal. In the first case, their aim was housekeeping but then it shifted to business but in the whole scenario, their method of approaching things remain the same, that is both require persistence, dedication, organization, and creativity. As the following moms did:
Julie Dix
The idea of creating taggies blanket for children’s crossed Julie Dix’s mind when she realized that ‘her li’le boy was often more interested in the satin tags on toys and clothing than the object itself’. Hence, she started making soft security blanket with assorted tags adorning all four sides. The idea became an instant hit and no sooner, she along with one of her friend scored a utility patent for the unique blanket, and in 2003 the company paired up with powerhouse Scholastic Books™ for a Taggies™ book line.
And by 2005, their 25-employee company happened to spill out revenue between $2 million to $5 million.
Laine Caspi
Caspi made her way into headlines with her Ultimate Baby Wrap, which she experienced while she was traveling to Israel. As she was suffering from back pain, so she carried her baby on a sling, which incidentally was a custom in the region. Later when she returned to Los Angeles, she find herself selling the slings as other moms too became fascinated with the idea. Her sales became such a major hit that she had to hire a Public Relations person. Thus, she realized the need of parents and laid the foundation of Parents of Invention in 2002, which now is a soaring business of $1.5 million.
Bette Fetter
Bette Fetter started Young Rembrandts that aims to focus on the drawing skills while developing learning skills of children so that they may have academic advantage in the classroom. But this didn’t come all of a sudden rather it was a gradual process.
Fetter started giving private art lessons to a few children in her ‘kitchen table’ in 1988, then she expanded into local school and by 1992, her created Young Rembrandts amounted to $250,000 annually and finally, she entered into the international market. In 2006, fifty-seven Young Rembrandts ™ franchises earned $4.3 million.
So what must you do to become an entrepreneurial mom?
It is not all difficult to initiate a private enterprise, just believe in yourself and develop perseverance that’ll take you out victorious in all situations. Along with that, keep the following things in mind:
1. When you are planning to start off some business, you might hit more than one idea, so need of the hour would be to pen down all the ideas that are coming to your way and rank them according to the most promising ideas.
2. You may take your family and friends into confidence; they may guide you and may tell you your flaws if any, in your idea.
3. After you have laid bare your ideas, watch out for the trend, or the competition. Then look out to your competitors’ website and give an in-depth research to their products and try to find out how your product is different from their manufactured goods or how your product is in a position to outdo the others.
4. Next step would be to develop your brand, which also includes creating the company or product logo. Make your logo in such a manner that may give a positive impact to the people and also easily reflect the company’s aim (regarding the product).
5. Do not waste time in protecting your company name and logo once you have created them, as they will be your prized possession. You may do so by filing a federally registered trademark.
These are the simple ways to initiate a business setup, whether building an at-home business or a large global brand, you can do it. All it requires is a positive approach and determination and of course ‘the wining idea’.
Image: [1], [2], [3]
Via: Legal Zoom