Another ad campaign aiming to highlight psychological abuse suffered by women is on it’s way. I hope it achieves all that it is aiming to, because most of such ads go unheard and the torture continues.

Supported by actress Daniela Nardini through TV and Radio, the Ad will run throughout the festive season i.e from Boxing Day until late January.



It will basically deal with the much talked about domestic violence that women and children have to bear. It will show how lonely, secluded and terrified they feel when the partner who is supposed to be their savior turns into a beast. The mental trauma and agony that a woman goes through almost daily in her own home will be the main focus, and it’ll sprout a hope that woman who suffer abuse will reach out for help.



Based somewhat on the same lines, have a look at this Ad...it’s so emotive, just a look will bring out the extent of agony, pain, helplessness, and misery that keeps on accumulating in her heart, every time she’s ill treated by her own husband.

It reads: If you have to force, it’s rape.











Thanks Krish