Are you ready for this one? A recent study conducted in the US has revealed that men are fonder of romantic movies than originally suspected.
Richard Harris, a professor of psychology at the Kansas State University surveyed 250 men and women where the couples were required to watch a romantic movie together. They were asked give the movie a rating from 0-7, 7 being the highest.
Men were found to have rated the films about 4.8-which is much higher than expected, while the average score given by the women was around 6.
Professor Harris said of the survey:
Everyone thinks that women like romantic movies and that they drag guys along to them.
What was significant was that the guys also liked the movies, and that the choice to view a romantic movie was usually made together as a couple, not just by the girl.
There are a lot of men who go to these romantic movies and enjoy them. I wouldn’t write off the male audience just because it is a romantic film. I would suggest marketing to the men in the audience.
Has also said movie studio executives should put aside stereotypes about “chick flicks” and recognize the fact that there is a moderate interest among men in romantic movies.
Hmmm... you don’t have to drown yourself in guilt pangs for having ruined his afternoon next time your man sulks about having to watch a mushy flick, now that you know that he likes it better than he says!!
Via: buzzsugar
