The ability to think like a consumer became an entrepreneurial tool for Julie Morgenstern. It helped her grow her Brooklyn, N.Y.-based organizational services and consulting business, Task Masters, into a thriving company with a nationwide audience.
Morgenstern is of the view that in order to attain success in business one has to think like a consumer. Secondly, she believes that being available to clients and for speaking engagements also contributes to the development of the organization.
Because of this generosity, she has landed on ‘The Oprah Winfrey Show’ twice. And she popularity which she received has made her nation’s organizational guru.
Morgenstern acknowledges her speedy ascend to eminence to getting on her target market’s radar and staying there.
