In past few weeks I’ve come across a number of electronic and tech-products that have been modified from the original ones...keeping the focus on women. And this gave me a reason to feel a bit pompous- and the reason was that finally these so called hi-tech businesses have begun to realize the importance of female buyers and that they cannot do without us.



After all even we want everything that’s latest and full of utility. Mind you! Utility remains important. So being only flashy and sleek will do no good to that new cell phone.

Today women are showing a growing appetite for consumer tech-products. They too want to have every latest gadget that comes into the market...all along that they are very much interested in the features and qualities that the product offers. So mind... You cannot fool her by painting the town PINK...a mere change of color or style is not enough to satisfy them



The essence of woman buying in concern to Gadgets is very simple. A woman goes for a gadget that simplifies her life, whereas a man is usually hunting for the fastest, newest, coolest, first-on-the-block thing. Gradually the retailers are connecting with this and are realizing that initially they were not tapping into them in the right way.

The electronic market is indeed trying hard to satisfy this major chunk of the customers. And in the pitch of doing this, they are focusing on gadget accessories and boosting advertising in women’s magazines.



I was stunned to see that designer like D&G are called in to change the face of Motorola RAZR to give it the new Gold Look. What more...? They are revamping their stores...changing the color scheme to purple...turning down the music and recruiting new staff that’s trained to cater a woman’s needs...and a live example is Radio Shack.

I still hold that it’s just the beginning of exploration of this potentially huge reservoir of customers.



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