Despite the fact that women have made distinguished rise in the world of Advertising, still they have a long way to go. This fact is becomes rather prominent when it comes to positions like creative directors or the top notch positions that are ultimately responsible for the working of an organisation.



What holds women from reaching to the top of Advertising agency is the absence of family friendly policies that may help women to keep a balance between their professional and family front. Women are required to be supported by their employers.

They want a helping hand they can indeed do wonders.



Though at one level women agree with Neil French, former world wide creative head of the WPP group, that women do have to struggle in order to reach the zenith of the advertising world as creative directors. But at the very same time they do differ strongly on French’s account that ‘women don’t make it to the top because they don’t deserve to’.



Irrespective of the criticism that French had to face because of his sexist comment, his analysis did hold true to some extent. One part of the statement that said that women do not make it to the top is very much correct. But the second part that states the reason behind this does not hold good...for the real reason behind this absence the absence of women role models and not the lack of advertising expertise.



Figures show that women are forming a part of advertising culture but this number keeps on decreasing with every step taken on the corporate ladder.



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