Lately, Burst Media carried out a research on internet users and they found more than 51.7% of Internet users are women and the graph is still showing an upward trend, which corresponds to the increasing demands for women’s portals especially on health, beauty, parenting, shopping, entertainment, dating, etc.
eMarketer too confirmed the data, it estimated more than 32 million moms in the US go online everyday and that the trend may grow by 14% in the next five years.
What could be the reason?
Most obvious explanation for such a change is the rising power of women in both home (which was there before as well) and at professional level that also corresponds to financial freedom which they are experiencing. Women targeted sites not only have a local application but are spreading across the globe too. And hence, portals targeted at women are experiencing significant rise in traffic levels and page views.
Style, fashion, beauty, shopping sites are hot favorite among young college going women as well as working women. Some of the top sites for women are iVillage, BellaOnline, Handbag and Janemag.
After making a mark in all walks of life, women could be seen diving deep into this ocean of internet.
Keep going ladies, no one can stop you!
Read: Sramanamitra
